The launch path: Step 8
Be a master storyteller
Every great entrepreneur has great storytelling skills.
View final assignment. Of all the skills that an entrepreneur must have, storytelling skills may be the most important. Many people think of “pitching” as just being a fundraising thing, but the reality is that startup founders are pitching all the time – pitching for customers, for partners, recruiting team members, articulating to the team what the plan for the quarter is, etc. The ability to tell a crisp, clear, and compelling story is the one skill that transcends them all, in the world of entrepreneurship.
“In the modern world of business, it is useless to be a original, creative thinker unless you can also sell what you create.”
-David Ogilvy
Lecture: (click to view)
Main Reading:
Other Reading:
Assignment:
- If you are taking the class for a grade, you will need to turn in a slide deck to me. View instructions.