BUS-217

Accelerate your
startup idea.

This course is about getting from a startup idea to a launched and successful venture, in eight steps.

Bret Waters Wednesdays, 7:00 – 9:00 PM 8 weeks Spring 2026
01

Listen to the Waves

Where do great startup ideas come from? What are the factors that tend to drive startup success — or failure?

02

Build Something People Want

We've all seen startups spend time and money building something no one wants. What process can we follow to avoid this?

03

Draw the Landscape

Every venture operates within a landscape of competitors and alternatives. How do we position ours for success?

04

Create an Engine of Growth

We need a successful business model. What does that mean — and how do we create one?

Coming soon

05

Engineer an Economic Model

Whether you like spreadsheets or not, your startup's numbers will have to work. How do we build a sound economic model?

Coming soon

06

Create a Capital Strategy

In 2026 there are more sources and structures of startup capital than ever before. What's the right one for our venture?

Coming soon

07

Frame a Funnel

Most startups die for a simple reason: not enough customers. How do we create and optimize a customer acquisition funnel?

Coming soon

08

Be a Master Storyteller

Every great entrepreneur can tell a crisp, clear, and compelling story about what she's working on — and why it matters.

Coming soon

09

Mind the Mind

Of all the factors that drive startup success or failure, the CEO's mindset may be the most important.

Coming soon

10

Build a Great Team

Success in business really distills down to one thing: build great teams. Great teams figure out a way to win.

Coming soon

11

Have Impact

Social entrepreneurs harness the power of markets to deliver social and environmental impact at scale.

Coming soon

12

Operate with Integrity

Run your business with honesty, integrity, and transparency. If you do that, good things will happen.

Coming soon